Mobile game Diablo Immortal has already earned an impressive $24 Million since launch.
Taken from Engadget … Two weeks , Blizzard’s has earned approximately $24 million for the , according to . In an estimate it shared with , the analytics firm said the free-to-play game was downloaded almost 8.5 million times over the same timeframe, with 26 percent of downloads originating in the US. The bulk of Blizzard’s revenue from Diablo Immortal has also come from America. To date, US players contributed about 43 percent of all the game’s earnings.
To put Immortal’s early financial success in context, Hearthstone, the only other mobile game Blizzard has , earned about $5 million in May. Despite the vocal backlash to Immortal’s monetization systems, it’s probably safe to say no one expected the game to fail out of the gate. Instead, the worry for many fans was a scenario where Immortal was so successful for Blizzard that it went on to inform how the studio monetizes its future games.